
ME176 The State of the Food Industry and its Machinery and Equipment
- Registration Closed
Webinar Description
This webinar will discuss the current state of the Food Processing Industry as well as the current and forward looking market for it's machinery and equipment. A main focus/study will be the productivity effects of the current COVID-19 uncertainty as well as the historic economic and M&E value data in former major economic events, including: WWI, The Great Depression, WWII, the early 1970's, early 1980's, 9/11, 2008/2009 recession and COVID-19.
Webinar Audience
Valuation Professionals that have opportunities in the Food Industry, Asset based lenders, Equipment Management teams, Leasing companies with forward looking value expectations.
Instructor
Otto Cuyler , ASA | President & CEO | Cuyler FoodPro
Otto Cuyler is the President and CEO of Cuyler FoodPro Appraisal, a 80 year-old appraisal and consulting firm based in Rochester, New York. Cuyler FoodPro serves asset-based lenders, leasing companies and end-user food processors providing expert valuation and consulting services based on decades of buying, rebuilding, selling, liquidating and appraising food processing and packaging machinery worldwide.
Continuing Education (CE) Information
This webinar will award 2.0 CE hours.
If you are a designated member of the American Society of Appraisers, CE credit will automatically be entered into your record ONLY if you 1) participate in the live webinar AND 2) complete the webinar survey. Live participation and completion of the webinar survey will automatically provide certificate of completion access within the Contents tab above.
Learning Outcomes
Upon completion of this course, students will be able to:
- Analyze how the Food Industry performs under pandemic scenarios
- Describe how the Food Industry manages food safety issues now and going forward
- Summarize the reactions of buyers at food industry auctions during this uncertainty
- Present the trends of food machinery values from a graphical view
- Examine which aspects of the food industry are doing better than others - a good, hard look
- Discuss the trends and consumer preferences now and in the future
Webinar Details
Thursday, April 28, 2022
1:00PM - 3:00pm Eastern US
General Webinar Information
Important login information will be e-mailed to registrants prior to the webinar. In addition, this presentation will not be recorded or made available post-webinar for purchase via the ASA Marketplace
System Requirements
To ensure the best ASA webinar experience, be sure to download the Zoom app on your device before the webinar begins.

Otto Cuyler
President - Cuyler FoodPro
Cuyler FoodPro
Otto Cuyler is the President and CEO of Cuyler FoodPro Appraisal, a 80 year-old appraisal and consulting firm based in Rochester, New York. Cuyler FoodPro serves asset-based lenders, leasing companies and end-user food processors providing expert valuation and consulting services based on decades of buying, rebuilding, selling, liquidating and appraising food processing and packaging machinery worldwide.
Key:





Introduction
• Personal & company background
• Desired outcomes
Food Industry Trends
• Current State of the Food Industry – COVID-19 version
• Industry Growth – Past, Current, & Future
• Consumer Demand
• Localization
• Growing Industries
• Specific Trends
o Craft Beer Industry
o Hemp/CBD
o Psychographic Trends of Millennials
o Others
• Food Industry Challenges
• Food Safety – enhancements around COVID
• Types of Foods
• Types of Processes
• Types of Packages
• Manufacturers
Food Machinery Valuation
• Types of Machinery
• Forward Looking Depreciation
• Lending & Leasing Considerations (life expectancy & stick factor)
• Equipment Tiers 1, 2, 3 & 4
• Alternative Uses
• Valuation Relationships
• Perspective of the Buyer
• Plant Closures
• Comps – comparing comps sources (auction, liquidation, dealer, online sale) and how to
evaluate the differences
• Remarketing
• Predictive Depreciation
Closing
• Re-cap today’s webinar outcomes
• Choosing an appraiser
Q & A