IAC22 MTS - Telling the Appraisal Story

Session Description

In our modern-day world with emails, text and phones that follow us around everywhere, attention is hard to capture and even harder to hold. Stories, it turns out, are harder to ignore than mere facts. Storytelling principles transform information into attention-grabbing narrative. This presentation will focus on using basic story telling techniques to grab and hold the reader’sattention while enhancing the persuasiveness appraisal reports. Key topics cover will be:what is it that makes a story, using thebasic story structure, how to use conflict and challenges to keep the reader reading the report.


Jack Young, ASA, CPA | Owner | NorCal Valuation

Continuing Education

Review of this session recording will award 1 CE hour. 

CPE credit is not awarded for this pre-recorded offering. 


Session Recording
Open to view video.
Open to view video.
Course Certificate
1.00 CE credit  |  Certificate available
1.00 CE credit  |  Certificate available Open certificate for the option to print.