BV539 How Growing Professionals Can Become Thought Leaders Through Publishing

Class Date/Time

Tuesday, October 10, 2023
1:00pm-2:00pm Eastern Standard Time

Registration Includes

• Access to virtual webinar via zoom will be accessible via education dashboard (login required)
• Electronic webinar handout(s)*

*Any webinar handouts will be made available to registrants the morning of the live event and made accessible via your education dashboard (login required). Once handouts have been posted for download, the class is no longer refundable. 

Continuing Education (CE) Credit

This webinar will award 1.2 CE/CPE hour(s) for the live event. 

If you are a designated member of ASA, CE credit will automatically be entered into your record after you participate in the live webinar. Certificate of completion access is immediate once all required components are completed in the Course Wrap-Up Tab.  

NASBA and Continuing Professional Education (CPE) Credit

ASA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.  State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit.  Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website www.learningmarket.org.

CPE Credit: Up to (1.2) CPE credits in Specialized Knowledge
Program Level: Fundamental
Delivery Method: Only group-live courses are approved for CPE
Prerequisites: None
Advanced Preparation: None
Policies: ASA's Refund and Cancellation Policy and ASA's Complaint Resolution Policy 

Webinar Description

In this webinar, Chris Mercer, author of over 10 books and scores of articles on business valuation related subjects explains how you can begin your journey to becoming a thought leader through publishing articles and other content. He explores how to generate content ideas, how to turn those ideas into articles, blog posts, books, or whitepapers; how to get them published; and how to repurpose that content across different marketing channels in order to maximize the return on your investment of time (your marketing ROI). Thought leadership is part of the journey of a growing professional. This session also touches on the necessary traits of a growing professional that can advance your career over time and help you become known to referral sources and other parties of interest. Chris, one of the most well-known business valuation professionals in the country, will explain what has worked for him and what hasn't and will focus on actionable information that you can put into practice immediately.

Instructional Methods

Methods include lecture, visual PPT presentation and polling questions.  

Course Audience

Any valuation professional who is interested in becoming a thought leader, whether you are new to the profession or have been in the profession for years.

Learning Level 

Fundamental

Upon completion of this course, students will be able to:

• Discuss how to get started as a thought leader;
• Introduce how to generate content ideas; 
• Explain how to turn one piece of content into several pieces of content that can be used across different marketing channels; and 
• Describe the necessary traits of a growing professional.

eMaterials

All course materials included with you registration are PDF Download Only items made available to students prior to the start of the class and are not for resale or distribution. All downloadable materials are accessible via your education dashboard (login required). Once eMaterials have been posted for download, the class is no longer refundable.

Accessing eMaterials

eMaterials are provided electronically in PDF format and posted to the class the morning of the live event and listed within the education dashboard for all registrants to securely access prior to the start of the webinar. When opting to print downloadable materials, it is recommended that settings be adjusted to print in black and white (or grayscale) and consider printing double-sided on recycled paper.

Certificate of Completion

A certificate of completion will be available to view and/or download immediately via your education dashboard once all required components are completed.