BV303 Valuation of Intangible Assets and Special Topics

  • Registration Closed

This class is confirmed! If you plan to attend in-person, make your flight & hotel arrangements ASAP.

Class Date/Time

Thursday, September 28, 2023 - Sunday, October 1, 2023
9:00am-6:00pm Central Daylight Time

Class registration will close on Friday, September 15, 2023. 

Registration Includes

Virtual Attendees

  • Access to virtual zoom sessions will be accessible via education dashboard (login required)
  • Electronic student materials*

In-person Attendees

  • AM and PM beverage breaks (on course days)
  • Electrical outlet for laptops/electronic devices
  • Electronic student materials*

*All course materials included with your registration are PDF Download Only items made available to students prior to the start of the class and are not for resale or distribution. All downloadable materials are accessible via your education dashboard (login required). Once eMaterials have been posted for download, the class is no longer refundable.

Get your ASAIC23 Registration Discount! 

All pre-conference course registrants are eligible to receive a 10% discount off ASAIC23 registration. Check your course registration confirmation email for details.

Class Format - Hybrid Offering!

ASA is offering the opportunity for students to attend this class in person or live via the internet as a remote participant. Virtual students share the same educational experience as the students in the classroom and can participate live just as if they were attending physically. If you plan to attend in-person, please do not purchase non-refundable airline tickets until you receive your official course confirmation from ASA. Also, be sure to review the Hybrid FAQ's before registering.

Class Schedule

(All Times are Central Daylight Time - US)
  • Day 1 - Thursday, September 28, 9:00am - 6:00pm 
  • Day 2 - Friday, September 29, 9:00am - 6:00pm
  • Day 3 - Saturday, September 30, 9:00am - 6:00pm
  • Day 4 - Sunday, October 1, 9:00am - 12:00pm (Final Exam)*

*The final exam will be administered and proctored as shown on the schedule. Exams are no longer provided in a written format and students MUST have a personal laptop or computer device to complete the secure online exam. For any exam questions or technical/logistic concerns, contact More detailed information will be provided before class concludes.

Please note: Partial credit will not be awarded for this offering. Students must participate in all the live session(s) virtually to complete the course and receive full credit following successful completion of the final exam. The virtual session(s) will not be recorded and/or made available after class.

Continuing Education and Contact Hours 

Class provides 28.8 ASA CE Instructional Hours and 3 Exam Hours

NASBA and Continuing Professional Education (CPE) Credit

ASA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.  State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit.  Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website

CPE Credit: Up to thirty (30) CPE credits in Specialized Knowledge
Program Level: Advanced
Delivery Method: Only group-live courses are approved for CPE
Prerequisites: None
Advanced Preparation: None
Policies: ASA's Refund and Cancellation Policy and ASA's Complaint Resolution Policy 

Additional Information

ASA-accredited members (AM, ASA, FASA) who would like to attend this class will receive a 50% discount. This discount will be automatically applied at checkout.

Course Description

This course presents key principles and real-world applications in the valuation of intangible assets. This four-day course includes internationally recognized guidance developed for the valuation of intangible assets in a financial reporting context including audit requirements for fair value matters. Course materials emphasize materials specific to intangible asset valuation presented by FASB and IFRS releases and developed by task forces established by The Appraisal Foundation or the AICPA.

A partial listing of key topics discussed in depth in the course include:

  • Intangible asset characteristics, identification and recognition
  • Rolls and contributions of various intangible assets of a going concern
  • Valuation methodologies under the Cost, Market and Income Approaches to value
  • Market participant and entity specific assumptions to include in valuation models
  • Different types of projections and correct integration into intangibles valuations
  • Relief from Royalty Method – theory and application
  • Royalty rate estimation based on licensing transactions and the profit-split method
  • Multi-Period Excess Earnings Method – theory and application
  • Differential value methods including With and Without Method and Greenfield Method – theory and application
  • Economic life estimates for intangible assets including a detailed discussion of alternative means of developing attrition rate estimates
  • Discount rate development for different intangible assets
  • Financial reporting guidance pertaining to developing fair value estimates both in general and as it relates to valuing intangibles
  • Rolls of the WACC, internal rate of return (IRR) and weighted average return on assets (WARA) in developing estimates of intangible asset values
  • Numerous other

Completion of this course is mandatory for individuals interested in obtaining the ASA’s Specialty Designation in Intangible Assets valuation. 

Suggested Pre-Requisites

While this course is open to all who wish to enroll, the following suggested prerequisites may provide for a more meaningful student experience: 

  • Degree in finance and/or accounting; 
  • At least two years of business valuation experience; 
  • Six months’ or more experience performing or reviewing intangible asset appraisals; and 
  • General familiarity with fair value guidance.

Advanced Preparation

For detailed insights on intangible asset valuation, students should read: 

  • The Appraisal Foundation, Best Practices for Valuations in Financial Reporting: Intangible Asset Working Group, The Identification of Contributory Assets and the Calculation of Economic Rents, issued May 31, 2010; 
  • AICPA Practice Aid entitled Assets Acquired to Be Used in Research and Development Activities, issued 2013; 
  • The Appraisal Foundation, The Valuation of Customer-Related Assets, issued June 15, 2016; 
  • The Appraisal Foundation, The Measurement and Application of Market Participant Acquisition Premiums, issued September 6, 2017; 
  • The Appraisal Foundation, Valuation of Contingent Consideration, final document issued February 2019. 

For insights on relevant rules impacting fair value, students should review:

  • IFRS 13, Fair Value Measurement; 
  • ASC 820, Fair Value Measurements and Disclosures; 
  • International Financial Reporting Standard (“IFRS”) 3, Business Combinations; and 
  • Accounting Standard Codification (“ASC”) 805, Business Combinations.

Instructional Methods

Methods include lectures, discussions and individual/ group exercises and assignments.  

Course Audience

This course is relevant for individuals that value intangible assets for financial reporting, tax, litigation and other purposes.

Learning Level 


Upon completion of this course, students will be able to:

  • Understand the importance of intangible assets in today's economy;
  • Identify intangible assets;
  • Fully understand the three (3) approaches to valuation (cost, market & income); and,
  • Much more!


All course materials included with you registration are PDF Download Only items made available to students prior to the start of the class and are not for resale or distribution. All downloadable materials are accessible via your education dashboard (login required). Once eMaterials have been posted for download, the class is no longer refundable.

Accessing eMaterials

eMaterials are provided electronically in PDF format and posted to the class within the education dashboard for all registrants to securely access prior to the start of class. Attendees should come to the class prepared with an electronic or printed copy of all eMaterials to use as a refence during class. PDF course materials are presented in color, are bookmarked, and comment enabled. When opting to print downloadable materials, it is recommended that settings be adjusted to print in black and white (or grayscale) and consider printing double-sided on recycled paper.

Certificate of Completion

Please allow 10 business days following successful completion of the course and final exam to receive a formal status notification and access to a certificate of completion. The certificate will be available to view and/or download via your education dashboard once all required components are completed. 


Sheraton New Orleans Hotel
500 Canal Street, New Orleans, LA 70130
+1 (504) 525-2500

Located on Canal Street, the Sheraton New Orleans Hotel is just steps from the buzz of the French Quarter! Refined guest rooms and suites boast plush bedding, spacious work areas, modern technology and floor-to-ceiling windows overlooking the French Quarter and the Mississippi River. Enjoy easy access to countless New Orleans attractions including the French Quarter, Jackson Square, St. Louis Cathedral, Bourbon Street, Audubon Aquarium, the Garden District and more!

Special Group Rate:
$199 single/double

Reservation Cutoff Date: Monday, September 4, 2023 (11:59pm ET)

Reservations made after the cutoff date will be subject to availability and current room rate. To make hotel reservations online, visit the ASA dedicated hotel reservation site. To make reservations by phone, contact Marriott reservations at +1 888-789-3090 or +1 504-525-2500. Be sure to mention the 2023 ASA International Conference to receive the group rate..


Self Parking: $35/day

Valet Parking: $48/day (rate as of March 2023).

Electric car charging available on-site.


Louis Armstrong New Orleans International Airport


Uber and Lyft
Minimum one-way charge is approximately $35. Service can be accessed via mobile app. Be sure to check pickup locations for your specific arrival terminal. Rates will vary based on traffic conditions.

A cab ride costs approximately $36 from the airport to the city center for one or two people and $15 per passenger for three or more passengers. Pick-up is on the lower level, outside the baggage claim area. Prices are subject to change but are regulated by the city. Rates may vary based on traffic conditions.

Rental Car
Nine rental car companies operate at Louis Armstrong New Orleans International Airport. The MSY Consolidated Car Rental Center is open 24 hours a day/7 days a week/365 days a year. Connect to the MSY Rental Car Center using the MSY Rental Car Lot Shuttle. The shuttle takes approximately 15-20 minutes to drive from the terminal to the rental car facility.

Raymond D. Rath


Baker Tilly US, LLP

Raymond D. Rath is managing director at Baker Tilly US, LLP. He has over 40 years of experience in business valuation, specializing in enterprises and intangible assets. Mr. Rath has been a designated member of ASA for 38 years, and an active volunteer with numerous leadership positions, including most notably serving as Vice President of ASA International Board of Examiners, Treasurer of the ASA Business Valuation Discipline Committee, and as ASA’s Los Angeles Chapter Committee President. He was conferred the designation of Fellow (FASA) – the highest honor ASA bestows for his contributions to ASA and the appraisal profession. 

ASA's Education Foundation recognizes students who choose to invest their time in appraisal studies by providing assistance to students demonstrating a financial need. Please visit the Educational Foundation's webpage for more information and to download an application.


Session 1 - September 28
Zoom Session #1 (10am EDT/9am CDT/7am PDT)
09/28/2023 at 10:00 AM (EDT)  |  480 minutes
09/28/2023 at 10:00 AM (EDT)  |  480 minutes Join link will be active 10 minutes before the scheduled live event. Once you click on the join link, you will be re-directed to the zoom event and the host will allow you to join shortly. If you experience technical issues joining via the link, we highly recommend to dial-in via a telephone until you are able to troubleshoot your access issue that may be related to personal settings, pop-up blockers, firewall etc. In addition, refreshing or logging off and re-joining typically resolves access issues. Please email if you've exhausted all recommended troubleshooting tips. Thank you.
Session 2 - September 29
Zoom Session #2
09/29/2023 at 10:00 AM (EDT)  |  480 minutes
09/29/2023 at 10:00 AM (EDT)  |  480 minutes
Session 3 - September 30
Zoom Session #3
09/30/2023 at 10:00 AM (EDT)  |  480 minutes
09/30/2023 at 10:00 AM (EDT)  |  480 minutes
Session 4 - October 1 [FINAL EXAM]
Zoom Session #4
10/01/2023 at 10:00 AM (EDT)  |  180 minutes
10/01/2023 at 10:00 AM (EDT)  |  180 minutes
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BV303 Final Exam - Do Not Open Until Instructed [2023]
100 Questions  |  1 attempt  |  180 minute limit  |  75/100 points to pass  |  Graded as Pass/Fail
100 Questions  |  1 attempt  |  180 minute limit  |  75/100 points to pass  |  Graded as Pass/Fail Good luck!
Course Wrap-Up
Exam Acknowledgement
BV303 Course Evaluation
15 Questions
15 Questions We appreciate you taking the time to complete this course evaluation. Your feedback is vital to ASA to provide quality education and courses. Thank you in advance for your valuable feedback as it will continue to help ASA shape future educational initiatives. Sincerely, The ASA Education Team
BV303 Course Certificate
31.80 CPE credits  |  Certificate available
31.80 CPE credits  |  Certificate available