BV303 Valuation of Intangible Assets and Special Topics

  • Registration Closed

Class Date/Time

Wednesday, September 7, 2022 - Saturday, September 10, 2022
9:00am-6:00pm Eastern Standard Time

Class registration will close on Friday, August 26, 2022. 

Registration Includes

Virtual Attendees

  • Access to virtual zoom sessions will be accessible via education dashboard (login required)
  • Electronic student materials*

*All course materials included with your registration are PDF Download Only items made available to students prior to the start of the class and are not for resale or distribution. All downloadable materials are accessible via your education dashboard (login required). Once eMaterials have been posted for download, the class is no longer refundable.

Class Schedule

(All Times are Eastern US)
  • Day 1 - Wednesday, September 7, 9:00am - 6:00pm 
  • Day 2 - Thursday, September 8, 9:00am - 6:00pm
  • Day 3 - Friday, September 9, 9:00am - 6:00pm
  • Day 4 - Saturday, September 10, 9:00am - 12:00pm (Final Exam)*

*The final exam will be administered and proctored the day after the last class on Saturday, September 10. Exams are no longer provided in a written format and students MUST have a personal laptop or computer device to complete the secure online exam. For any exam questions or technical/logistic concerns, contact More detailed information will be provided before class concludes.

Please note: Partial credit will not be awarded for this offering. Students must participate in all the live session(s) virtually to complete the course and receive full credit following successful completion of the final exam. The virtual session(s) will not be recorded and/or made available after class.

Continuing Education and Contact Hours 

Class provides 28.8 ASA CE Instructional Hours and 3 Exam Hours

NASBA and Continuing Professional Education (CPE) Credit

ASA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.  State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit.  Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website

CPE Credit: Up to thirty (30) CPE credits in Specialized Knowledge
Program Level: Advanced
Delivery Method: Only group-live courses are approved for CPE
Prerequisites: None
Advanced Preparation: None
Policies: ASA's Refund and Cancellation Policy and ASA's Complaint Resolution Policy 

Additional Information

ASA-accredited members (AM, ASA, FASA) who would like to attend this class will receive a 50% discount. This discount will be automatically applied at checkout.

Course Description

This course presents key principles and real-world applications in the valuation of intangible assets. This four-day course includes internationally recognized guidance developed for the valuation of intangible assets in a financial reporting context including audit requirements for fair value matters. Course materials emphasize materials specific to intangible asset valuation presented by FASB and IFRS releases and developed by task forces established by The Appraisal Foundation or the AICPA.

A partial listing of key topics discussed in depth in the course include:

  • Intangible asset characteristics, identification and recognition
  • Rolls and contributions of various intangible assets of a going concern
  • Valuation methodologies under the Cost, Market and Income Approaches to value
  • Market participant and entity specific assumptions to include in valuation models
  • Different types of projections and correct integration into intangibles valuations
  • Relief from Royalty Method – theory and application
  • Royalty rate estimation based on licensing transactions and the profit-split method
  • Multi-Period Excess Earnings Method – theory and application
  • Differential value methods including With and Without Method and Greenfield Method – theory and application
  • Economic life estimates for intangible assets including a detailed discussion of alternative means of developing attrition rate estimates
  • Discount rate development for different intangible assets
  • Financial reporting guidance pertaining to developing fair value estimates both in general and as it relates to valuing intangibles
  • Rolls of the WACC, internal rate of return (IRR) and weighted average return on assets (WARA) in developing estimates of intangible asset values
  • Numerous other

Completion of this course is mandatory for individuals interested in obtaining the ASA’s Specialty Designation in Intangible Assets valuation. 

Suggested Pre-Requisites

While this course is open to all who wish to enroll, the following suggested prerequisites may provide for a more meaningful student experience: 

  • Degree in finance and/or accounting; 
  • At least two years of business valuation experience; 
  • Six months’ or more experience performing or reviewing intangible asset appraisals; and 
  • General familiarity with fair value guidance.

Advanced Preparation

For detailed insights on intangible asset valuation, students should read: 

  • The Appraisal Foundation, Best Practices for Valuations in Financial Reporting: Intangible Asset Working Group, The Identification of Contributory Assets and the Calculation of Economic Rents, issued May 31, 2010; 
  • AICPA Practice Aid entitled Assets Acquired to Be Used in Research and Development Activities, issued 2013; 
  • The Appraisal Foundation, The Valuation of Customer-Related Assets, issued June 15, 2016; 
  • The Appraisal Foundation, The Measurement and Application of Market Participant Acquisition Premiums, issued September 6, 2017; 
  • The Appraisal Foundation, Valuation of Contingent Consideration, final document issued February 2019. 

For insights on relevant rules impacting fair value, students should review:

  • IFRS 13, Fair Value Measurement; 
  • ASC 820, Fair Value Measurements and Disclosures; 
  • International Financial Reporting Standard (“IFRS”) 3, Business Combinations; and 
  • Accounting Standard Codification (“ASC”) 805, Business Combinations.

Instructional Methods

Methods include lectures, discussions and individual/ group exercises and assignments.  

Course Audience

This course is relevant for individuals that value intangible assets for financial reporting, tax, litigation and other purposes.

Learning Level 


Upon completion of this course, students will be able to:

  • Understand the importance of intangible assets in today's economy;
  • Identify intangible assets;
  • Fully understand the three (3) approaches to valuation (cost, market & income); and,
  • Much more!


All course materials included with you registration are PDF Download Only items made available to students prior to the start of the class and are not for resale or distribution. All downloadable materials are accessible via your education dashboard (login required). Once eMaterials have been posted for download, the class is no longer refundable.

Accessing eMaterials

eMaterials are provided electronically in PDF format and posted to the class within the education dashboard for all registrants to securely access prior to the start of class. Attendees should come to the class prepared with an electronic or printed copy of all eMaterials to use as a refence during class. PDF course materials are presented in color, are bookmarked, and comment enabled. When opting to print downloadable materials, it is recommended that settings be adjusted to print in black and white (or grayscale) and consider printing double-sided on recycled paper.

Certificate of Completion

Please allow 10 business days following successful completion of the course and final exam to receive a formal status notification and access to a certificate of completion. The certificate will be available to view and/or download via your education dashboard once all required components are completed. 

Please do not purchase non-refundable airline tickets until you receive your official course confirmation from ASA.


JW Marriott Tampa Water Street
510 Water St, Tampa, FL 33602
+1 (813) 221-4950

Located in the vibrant Water Street neighborhood of downtown Tampa, JW Marriott Tampa Water Street offers an elevated hospitality experience for the 2022 ASA International Conference (ASAIC22) attendees. Luxurious guest rooms and suites provide stunning cityscape and water views, featuring modern décor and elegant touches.

And just steps outside the hotel enjoy beautiful waterfront views and feel the warm sun along the Tampa Riverwalk. This 2.6-mile walk runs along the Hillsborough River to the Garrison Channel. From the bustling Heights Market at Armature Works, to the Sparkman Wharf, visitors can walk, bike, or take a scooter down the Riverwalk stopping at one of the many attractions, bars, or restaurants. At night, witness the colorful lights that bring the Riverwalk to life.

Special Group Rate:
$199 single/double

Reservation Cutoff Date: Tuesday, August 16, 2022 (11:59pm ET)

Reservations made after the cutoff date will be subject to availability and current room rate. To make hotel reservations online, visit the ASA dedicated hotel reservation site. To make reservations by phone, contact Marriott reservations at 1 888 789-3090 or +1 813-221-4950 . Be sure to mention 2022 ASA International Conference to receive the group rate.


Valet Parking: $32/day (rate as of March 2022). Attendees receive a 20% discount on parking.


Tampa International Airport services Tampa, FL.


Uber and Lyft
Approximate minimum one-way charge is $24. Service can be accessed via mobile app. Be sure to check pickup locations for your specific arrival terminal. (Rates will vary based on traffic conditions).

There is a flat rate of $30 from Tampa International Airport to all downtown properties. Approximate charge from JW Marriott to Tampa International Airport is $24. (Rates will vary based on traffic conditions.)

Rental Car
All major rental car companies are located at on-airport or at remote facilities. Access to on-airport rental car providers is available by taking the SkyConnect train from the Main Terminal. Remote bag check is available for most domestic passengers. Service is available daily from 5 a.m. until 7 p.m.; must arrive at least 90 minutes prior to scheduled departure. Please note hotel parking charges are not included with guest room fees.

Raymond D. Rath


Baker Tilly US, LLP

Raymond D. Rath is managing director at Baker Tilly US, LLP. He has over 40 years of experience in business valuation, specializing in enterprises and intangible assets. Mr. Rath has been a designated member of ASA for 38 years, and an active volunteer with numerous leadership positions, including most notably serving as Vice President of ASA International Board of Examiners, Treasurer of the ASA Business Valuation Discipline Committee, and as ASA’s Los Angeles Chapter Committee President. He was conferred the designation of Fellow (FASA) – the highest honor ASA bestows for his contributions to ASA and the appraisal profession. 

ASA's Education Foundation recognizes students who choose to invest their time in appraisal studies by providing assistance to students demonstrating a financial need. Please visit the Educational Foundation's webpage for more information and to download an application.


Session 1 - September 7
Zoom Session #1
09/07/2022 at 9:00 AM (EDT)  |  480 minutes
09/07/2022 at 9:00 AM (EDT)  |  480 minutes Join link will be active 10 minutes before the scheduled live event. Once you click on the join link, you will be re-directed to the zoom event and the host will allow you to join shortly. If you experience technical issues joining via the link, we highly recommend to dial-in via a telephone until you are able to troubleshoot your access issue that may be related to personal settings, pop-up blockers, firewall etc. In addition, refreshing or logging off and re-joining typically resolves access issues. Please email if you've exhausted all recommended troubleshooting tips. Thank you.
Session 2 - September 8
Zoom Session #2
09/08/2022 at 9:00 AM (EDT)  |  480 minutes
09/08/2022 at 9:00 AM (EDT)  |  480 minutes
Session 3 - September 9
Zoom Session #3
09/09/2022 at 9:00 AM (EDT)  |  480 minutes
09/09/2022 at 9:00 AM (EDT)  |  480 minutes
Session 4 - September 10 [FINAL EXAM]
Zoom Session #4
09/10/2022 at 9:00 AM (EDT)  |  180 minutes
09/10/2022 at 9:00 AM (EDT)  |  180 minutes
BV303 Final Exam - Do Not Open Until Instructed By Proctor
100 Questions  |  1 attempt  |  180 minute limit  |  75/100 points to pass  |  Graded as Pass/Fail
100 Questions  |  1 attempt  |  180 minute limit  |  75/100 points to pass  |  Graded as Pass/Fail This exam is timed and must be completed within three (3) hours. ASA course exams consist of multiple choice only questions. Record your answers and all calculations on your personal supplemental work paper and keep them for your records in the event there is an unlikely technical issue with the system recording your answers. It is recommended that you do not spend too much time on any one question until all questions have at least been attempted. Grades are provided to students as “Pass/Fail” only and course examinations are not returned to students after grading. Good luck!
Course Wrap-Up
Exam Acknowledgement
BV303 Course Evaluation
15 Questions
15 Questions We appreciate you taking the time to complete this course evaluation. Your feedback is vital to ASA to provide quality education and courses. Thank you in advance for your valuable feedback as it will continue to help ASA shape future educational initiatives. Sincerely, The ASA Education Team
BV303 Course Certificate
32.40 CPE credits  |  Certificate available
32.40 CPE credits  |  Certificate available