BV203 Introduction to Business Valuation - Asset-Based Approach, Discounts and Diverse Practice Areas

Includes Multiple Live Events. The next is on 12/17/2024 at 10:00 AM (EST)

Class Date/Time

Tuesday, December 17 - Friday, December 20, 2024 

10:00am-6:00pm Eastern Standard Time

Class registration will close on Friday, December 13, 2024.

Registration Includes

  • Access to virtual zoom sessions will be accessible via education dashboard (login required)
  • Electronic student materials*

*All course materials included with your registration are PDF Download Only items made available to students prior to the start of the class and are not for resale or distribution. All downloadable materials are accessible via your education dashboard (login required). Once eMaterials have been posted for download, the class is no longer refundable.

Class Requirement

  • The Valuing a Business, 6th Edition Book is required for this class and can be purchased as an electronic pdf copy, or hard copy via the ASA Shop. If opting to order a hard copy, be sure to place order in advance to prevent shipping delays.

Class Schedule

(All Times are Eastern US)
  • Day 1 - Tuesday, December 17, 10:00am - 6:00pm 
  • Day 2 - Wednesday, December 18, 10:00am - 6:00pm
  • Day 3 - Thursday, December 19, 10:00am - 6:00pm
  • Day 4 - Friday, December 20, 10:00am - 1:00pm (Final Exam)*

*The final exam will be administered and proctored online. Exams are no longer provided in a written format and students MUST have a personal laptop or computer device to complete the secure online exam. For any exam questions or technical/logistic concerns, contact More detailed information will be provided before class concludes.

Please note: Partial credit will not be awarded for this offering. Students must participate in all the live session(s) virtually or in-person to complete the course and receive full credit following successful completion of the final exam. The virtual session(s) will not be recorded and/or made available after class.

Continuing Education (CE) Credit

Class provides 28.8 ASA CE Instructional Hours and 3 Exam Hours

NASBA and Continuing Professional Education (CPE) Credit

Policies: ASA's Refund and Cancellation Policy and ASA's Complaint Resolution Policy. ASA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website

CPE Credit: Up to thirty (30) CPE credits
Program Level: Fundamental
NASBA Knowledge Type: Specialized Knowledge
Delivery Method: Virtual
Prerequisites: None
Advanced Preparation: None

Additional Information

ASA-accredited members (AM, ASA, FASA) who would like to attend this class will receive a 50% discount. This discount will be automatically applied at checkout.

Course Description

BV203 takes the valuation foundations covered in BV201 and BV202 and extends them into advanced topic areas, including those with diversity in their practice. Students will: 

  • Learn when and how to use the Asset-Based Approach including the application of built-in tax issues and court cases
  • Discover how to apply discounts for lack of control, lack of marketability, control premiums and other types of discounts 
  • Study how to appraise FLPs, LLCs and Promissory Notes using case studies 
  • Discover the best techniques to reconcile values and document your findings in a well-written report.  

Instructional Methods

Methods include lectures, discussions and individual/group exercises and assignments.

Course Audience

BV203 is one of four Principles of Valuation (POV) courses required for those seeking a credential with ASA.  In addition, this course is also of interest to accountants, attorneys, business brokers, investment bankers, Internal Revenue Service staff and the appraisal community at large who are involved or interested in the valuation of businesses.

Learning Level


Upon completion of this course, students will be able to:

  • Learn to apply the asset approach;
  • Understand and apply different discounts and premiums;
  • Reconcile values from the income and market approach;
  • Write reports that illustrate the most contentious valuation topics, much more.


All course materials included with you registration are PDF Download Only items made available to students prior to the start of the class and are not for resale or distribution. All downloadable materials are accessible via your education dashboard (login required). Once eMaterials have been posted for download, the class is no longer refundable.

Accessing eMaterials

eMaterials are provided electronically in PDF format and posted to the class within the education dashboard for all registrants to securely access prior to the start of class. Attendees should come to the class prepared with an electronic or printed copy of all eMaterials to use as a refence during class. PDF course materials are presented in color, are bookmarked, and comment enabled. When opting to print downloadable materials, it is recommended that settings be adjusted to print in black and white (or grayscale) and consider printing double-sided on recycled paper. 

Certificate of Completion

A certificate will be available immediately via your education dashboard following successful completion of the final exam and all required components post-class. We highly recommend downloading a copy for your own records.

Bruce A. Johnson, ASA


Munroe, Park & Johnson, Inc.

Bruce A. Johnson specializes in valuation services for gift and estate tax planning, sale transactions, profit sharing plans, C Corporation conversions and shareholder disputes. He also has widespread experience providing consulting services to buyers and sellers involved in mergers and acquisitions including assisting clients throughout the sale process. He has 25+ years of experience in the valuation of businesses in industries such as manufacturing, auto dealerships, hospitality, professional sports, food services, distribution, retail and real estate. In addition to earning a degree in Engineering and MBA from Texas A&M University, Bruce is an Accredited Senior Appraiser (ASA) of the American Society of Appraisers where he serves on the audit tax, marketing and education committees.  He is an instructor and course developer for Partnership Profiles “Valuing Family Limited Partnerships” seminars and was the expert witness for the taxpayer in the Estate of Elsie J. Church and Estate of Emily Klauss. He is an elected member of the ASA Board of Governors and a board member of the Texas A&M University Corporate Finance Program.  He is a co-author of the Comprehensive Guide for the Valuation of Family Limited Partnerships. Bruce and his wife Kathleen have been married for 27 years and they have three college age children. In his spare time, Bruce likes to take his kids fishing and enjoys restoring 1970 era muscle cars. He is a frequent speaker on valuation issues and has been published in over 30 journals on a wide range of business valuation topics including the appraisal of Family Limited Partnerships, Promissory Notes and Discounts for Lack of Control and Lack of Marketability.

ASA's Education Foundation recognizes students who choose to invest their time in appraisal studies by providing assistance to students demonstrating a financial need. Please visit the Educational Foundation's webpage for more information and to download an application.


Session 1 - December 17
Zoom Session #1
12/17/2024 at 10:00 AM (EST)  |  480 minutes
12/17/2024 at 10:00 AM (EST)  |  480 minutes Join link will be active 10 minutes before the scheduled live event. Once you click on the join link, you will be re-directed to the zoom event and the host will allow you to join shortly. If you experience technical issues joining via the link, we highly recommend to dial-in via a telephone until you are able to troubleshoot your access issue that may be related to personal settings, pop-up blockers, firewall etc. In addition, refreshing or logging off and re-joining typically resolves access issues. Please email if you've exhausted all recommended troubleshooting tips. Thank you.
Session 2 - December 18
Zoom Session #2
12/18/2024 at 10:00 AM (EST)  |  480 minutes
12/18/2024 at 10:00 AM (EST)  |  480 minutes
Session 3 - December 19
Zoom Session #3
12/19/2024 at 10:00 AM (EST)  |  480 minutes
12/19/2024 at 10:00 AM (EST)  |  480 minutes
Session 4 - December 20 [FINAL EXAM]
Zoom Session #4
12/20/2024 at 10:00 AM (EST)  |  180 minutes
12/20/2024 at 10:00 AM (EST)  |  180 minutes
BV203 Final Exam - Do not open until instructed [2023]
100 Questions  |  1 attempt  |  180 minute limit  |  75/100 points to pass  |  Graded as Pass/Fail
100 Questions  |  1 attempt  |  180 minute limit  |  75/100 points to pass  |  Graded as Pass/Fail Good luck!
Course Wrap-Up
Exam Acknowledgement
BV203 Course Evaluation
15 Questions
15 Questions We appreciate you taking the time to complete this course evaluation. Your feedback is vital to ASA to provide quality education and courses. Thank you in advance for your valuable feedback as it will continue to help ASA shape future educational initiatives. Sincerely, The ASA Education Team
BV203 Course Certificate
31.80 CPE credits  |  Certificate available
31.80 CPE credits  |  Certificate available