BV201 Introduction to Business Valuation - Market Approach

Includes Multiple Live Events. The next is on 09/12/2024 at 11:00 AM (EDT)

Class Date/Time

Thursday, September 12, 2024 - Sunday, September 15, 2024
8:00am-4:00pm Pacific Daylight Time*

*Start/end time subject to change

Class registration will close on Friday, September 6, 2024. 

Registration Includes

Virtual Attendees

  • Access to virtual zoom sessions will be accessible via education dashboard (login required)
  • Electronic student materials*

In-person Attendees

  • AM and PM beverage breaks (on course days)
  • Electrical outlet for laptops/electronic devices
  • Electronic student materials*

*All course materials included with your registration are PDF Download Only items made available to students prior to the start of the class and are not for resale or distribution. All downloadable materials are accessible via your education dashboard (login required). Once eMaterials have been posted for download, the class is no longer refundable.

Get your ASAIC24 Registration Discount! 

All pre-conference course registrants are eligible to receive a 10% discount off ASAIC24 registration. Check your course registration confirmation email for details or contact ASA Member Services at

Class Requirement

  • The Valuing a Business, 6th Edition Book is required for this class and can be purchased as an electronic pdf copy, or hard copy via the ASA Shop. If opting to order a hard copy, be sure to place order in advance to prevent shipping delays.

Class Format - Hybrid Offering!

ASA is offering the opportunity for students to attend this class in person or live via the internet as a remote participant. Virtual students share the same educational experience as the students in the classroom and can participate live just as if they were attending physically. If you plan to attend in-person, please do not purchase non-refundable airline tickets until you receive your official course confirmation from ASA. Also, be sure to review the Hybrid FAQ's before registering. 

Class Schedule

(All Times are Pacific Daylight Time - US)
  • Day 1 - Thursday, September 12, 8:00am - 4:00pm 
  • Day 2 - Friday, September 13, 8:00am - 4:00pm
  • Day 3 - Saturday, September 14, 8:00am - 4:00pm
  • Day 4 - Sunday, September 15, 8:00am - 11:00am (Final Exam)*

*The final exam will be administered and proctored as shown on the schedule. Exams are no longer provided in a written format and students MUST have a personal laptop or computer device with a camera to complete the secure online exam. For any exam questions or technical/logistic concerns, contact More detailed information will be provided before class concludes.

Please note: Partial credit will not be awarded for this offering. Students must participate in all the live session(s) virtually or in-person to complete the course and receive full credit following successful completion of the final exam. The virtual session(s) will not be recorded and/or made available after class.

Continuing Education (CE) Credit

Class provides 28.8 ASA CE Instructional Hours and 3 Exam Hours

NASBA and Continuing Professional Education (CPE) Credit


Policies: ASA's Refund and Cancellation Policy and ASA's Complaint Resolution Policy. 
ASA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website

CPE Credit: Up to thirty (30) CPE credits
Program Level: Fundamental
NASBA Knowledge Type: Specialized Knowledge
Delivery Method: Group Live
Prerequisites: None
Advanced Preparation: None

Additional Information

ASA-accredited members (AM, ASA, FASA) who would like to attend this class will receive a 50% discount. This discount will be automatically applied at checkout.

Course Description

BV201 is the first course in the Principles of Valuation (POV) course series. This course will introduce practitioners to the steps necessary to complete a valuation assignment and will provide an overview of how to apply the Market Approach . More specifically, the course will provide a Guideline for Public Company and Merger and Acquisition Methods. Additionally, the course will review:

  • Introduction to Business Valuation, Business Valuation Theory and a general overview of the Market Approach;
  • Defining the Appraisal Assignment;
  • Data Gathering;
  • Revenue Ruling 59-60;
  • Engagement Assignments;
  • Data, Company and Industry Analysis;
  • Economic and Financial Statement Analysis;
  • GPC Steps 1, 3, 4, 7, 8 and 9 Covering Guideline Search Selection;
  • Normalizing Financial Statements;
  • Calculating Selecting Multiples;
  • Adjusting and Applying Multiples and Reconciliation;
  • The Merger and Acquisition Method; and
  • Rules of Thumb and Other Market Methods.

Instructional Methods

Methods include lectures, discussions and individual/ group exercises and assignments.  

Course Audience

BV201 is one of four Principles of Valuation (POV) courses required for those seeking a credential with ASA.  In addition, this course is also of interest to accountants, attorneys, business brokers, investment bankers, Internal Revenue Service staff and the appraisal community at large who are involved or interested in the valuation of businesses.

Learning Level 


Upon completion of this course, students will be able to:

  • Cite the basic approaches and theories to business valuation;
  • Identify the relevant standards under which business valuations are completed;
  • Define an appraisal assignment;
  • Gather useful data necessary to complete the assignment;
  • Analyze the impact of the general economic, political and industry environments on the subject company (and in turn, value);
  • Complete a company analysis of qualitative and quantitative factors that impact value;
  • Describe the premise of the Market Approach;
  • Define both the Guideline Public Company Methods and the Merger and Acquisition Method;
  • Assess the applicability of different Market Approach methods to a specific assignment;
  • Compare and adjust guideline public company multiples;
  • Apply the guideline public company and merger acquisition methods; and 
  • Reconcile to an indication of value.


All course materials included with you registration are PDF Download Only items made available to students prior to the start of the class and are not for resale or distribution. All downloadable materials are accessible via your education dashboard (login required). Once eMaterials have been posted for download, the class is no longer refundable.

Accessing eMaterials

eMaterials are provided electronically in PDF format and posted to the class within the education dashboard for all registrants to securely access prior to the start of class. Attendees should come to the class prepared with an electronic or printed copy of all eMaterials to use as a refence during class. PDF course materials are presented in color, are bookmarked, and comment enabled. When opting to print downloadable materials, it is recommended that settings be adjusted to print in black and white (or grayscale) and consider printing double-sided on recycled paper.

Certificate of Completion

A certificate will be available to view and/or download via your education dashboard following successful completion of the final exam and all required components post-exam. 

Please do not make hotel/travel arrangements until the class is confirmed


Hilton Portland Downtown
921 SW Sixth Avenue
Portland, OR 97204
+1 503-226-1611

Conveniently situated in the heart of downtown, Hilton Portland Downtown is within two blocks of live theaters and outdoor markets, and a short walk from the city's best stores, restaurants, and entertainment options. Nearby attractions include the Portland Art Museum, Arlene Schnitzer Concert Hall, and upscale shopping at the three-story Pioneer Place Mall, all within a three-minute walk. Enjoy the Tom McCall Waterfront Park, less than a mile away, or Washington Park and the famed Oregon Zoo, just 10 minutes from the hotel.

Special Group Rate:
$199 single/double

Reservation Cutoff Date: Wednesday, August 21, 2024 (11:59pm PDT)

Reservations made after the cutoff date will be subject to availability and current room rate. To make hotel reservations online, visit the ASA dedicated hotel reservation site. To make reservations by phone, contact Hilton reservations at +1 800-699-1829 or +1 503-226-1611. Be sure to mention the 2024 ASA International Conference to receive the group rate.


Self Parking: Not available

Valet Parking: $55/day (rate as of March 2024).

Electric car charging available on-site.


Portland International Airport (PDX) is located approximately 18 miles from downtown Portland


Uber and Lyft
Minimum one-way charge is approximately $25. Service can be accessed via mobile app. Be sure to check pickup locations for your specific arrival terminal. Rates will vary based on traffic conditions.

A cab ride costs approximately $45 from the airport to the hotel. Rates may vary based on traffic conditions.

Rental Car
Portland International Airport offers on-site car rental and is serviced by most major car rental companies.

Paul A. Baumann


Baumann Moreau Consulting Group

Paul A. Baumann is one of the founding members of this Florida-based firm with an international client base. He is a Certified Public Accountant in the state of Florida, an Accredited Business Valuator and Certified in Financial Forensics with the American Institute of Certified Public Accountants. He is also an Accredited Senior Appraiser with the American Society of Appraisers. For more than fifteen years Paul has been recognized throughout the world as an expert in business valuation and commercial damages.

Paul is on faculty for the ASA, the AICPA and the China Appraisal Society; he consistently lectures throughout the world on business valuation and cost of capital theory. He is a frequent instructor for some of the largest accounting firms in the world such as Ernst & Young LLP in Moscow and Deloitte and Touche, LP in New York. Paul has been on the course development committee at the American Society of Appraisers for several years and has specifically written and taught courses to the IRS on acquisitions and appraisal methodologies. Paul also provides expert witness testimony throughout the United States for some of the largest law firms in the world such as DLA Piper, Holland & Knight, and Foley & Lardner.

ASA's Education Foundation recognizes students who choose to invest their time in appraisal studies by providing assistance to students demonstrating a financial need. Please visit the Educational Foundation's webpage for more information and to download an application.


Session 1 - September 12
Zoom Session #1 - 8am PDT | 10am CDT | 11am EDT
09/12/2024 at 11:00 AM (EDT)  |  480 minutes
09/12/2024 at 11:00 AM (EDT)  |  480 minutes Join link will be active 10 minutes before the scheduled live event. Once you click on the join link, you will be re-directed to the zoom event and the host will allow you to join shortly. If you experience technical issues joining via the link, we highly recommend to dial-in via a telephone until you are able to troubleshoot your access issue that may be related to personal settings, pop-up blockers, firewall etc. In addition, refreshing or logging off and re-joining typically resolves access issues. Please email if you've exhausted all recommended troubleshooting tips. Thank you.
Session 2 - September 13
Zoom Session #2
09/13/2024 at 11:00 AM (EDT)  |  480 minutes
09/13/2024 at 11:00 AM (EDT)  |  480 minutes
Session 3 - September 14
Zoom Session #3
09/14/2024 at 11:00 AM (EDT)  |  480 minutes
09/14/2024 at 11:00 AM (EDT)  |  480 minutes
Session 4 - September 15 [FINAL EXAM]
Zoom Session #4
09/15/2024 at 11:00 AM (EDT)  |  180 minutes
09/15/2024 at 11:00 AM (EDT)  |  180 minutes
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BV201 Final Exam
100 Questions  |  1 attempt  |  180 minute limit  |  75/100 points to pass  |  Graded as Pass/Fail
100 Questions  |  1 attempt  |  180 minute limit  |  75/100 points to pass  |  Graded as Pass/Fail Good luck!
Course Wrap-Up
Exam Acknowledgement
BV201 Course Evaluation
15 Questions
15 Questions We appreciate you taking the time to complete this course evaluation. Your feedback is vital to ASA to provide quality education and courses. Thank you in advance for your valuable feedback as it will continue to help ASA shape future educational initiatives. Sincerely, The ASA Education Team
BV201 Course Certificate
31.80 CPE credits  |  Certificate available
31.80 CPE credits  |  Certificate available