BV201 Introduction to Business Valuation - Market Approach

Includes a Live Event on 10/11/2022 at 10:00 AM (EDT)

Course Description

This class will be taught virtually by an instructor over the course of three days with an online exam scheduled on the fourth day. Students will meet virtually online and are required to synchronously participate in a combination of lecture, discussion and classroom exercises via an online platform. The final exam is multiple choice and securely administered online and remotely proctored. Additional final exam instructions are provided closer to the live class. 

BV201 is the first course in the Principles of Valuation (POV) course series. This course will introduce practitioners to the steps necessary to complete a valuation assignment and will provide an overview of how to apply the Market Approach . More specifically, the course will provide a Guideline for Public Company and Merger and Acquisition Methods. Additionally, the course will review:

  • Introduction to Business Valuation, Business Valuation Theory and a general overview of the Market Approach;
  • Defining the Appraisal Assignment;
  • Data Gathering;
  • Revenue Ruling 59-60;
  • Engagement Assignments;
  • Data, Company and Industry Analysis;
  • Economic and Financial Statement Analysis;
  • GPC Steps 1, 3, 4, 7, 8 and 9 Covering Guideline Search Selection;
  • Normalizing Financial Statements;
  • Calculating Selecting Multiples;
  • Adjusting and Applying Multiples and Reconciliation;
  • The Merger and Acquisition Method; and
  • Rules of Thumb and Other Market Methods.

ASA-accredited members (AM, ASA, FASA) who would like to attend this class will receive a 50% discount. This discount will be automatically applied at checkout.

Instructional Methods

Methods include lectures, discussions and individual/ group exercises and assignments.  

Course Audience

Methods include lectures, discussions and individual/group exercises and assignments. Students are required to bring a laptop or mobile device to class as eHandouts will be provided throughout the course.

Learning Level 


Continuing Education and Contact Hours

28.8 ASA CE Instructional Hours and 3 Exam Hours

NASBA and Continuing Professional Education (CPE) Credit

ASA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.  State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit.  Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website

CPE Credit: Up to thirty (30) CPE credits in Specialized Knowledge
Program Level: Fundamental
Delivery Method: Only group-live courses are approved for CPE
Prerequisites: None
Advanced Preparation: None
Policies: ASA's Refund and Cancellation Policy and ASA's Complaint Resolution Policy 


Session 1
Zoom Session #1
10/11/2022 at 10:00 AM (EDT)   |  480 minutes
10/11/2022 at 10:00 AM (EDT)   |  480 minutes
Session 2
Zoom Session #2
10/12/2022 at 10:00 AM (EDT)   |  480 minutes
10/12/2022 at 10:00 AM (EDT)   |  480 minutes
Session 3
Zoom Session #3
10/13/2022 at 10:00 AM (EDT)   |  480 minutes
10/13/2022 at 10:00 AM (EDT)   |  480 minutes
Session 4
Zoom Session #4 - Join Final Exam
10/14/2022 at 10:00 AM (EDT)   |  180 minutes
10/14/2022 at 10:00 AM (EDT)   |  180 minutes
Course Wrap-Up
BV201 Course Evaluation
15 Questions
15 Questions We appreciate you taking the time to complete this course evaluation. Your feedback is vital to ASA to provide quality education and courses. Thank you in advance for your valuable feedback as it will continue to help ASA shape future educational initiatives. Sincerely, The ASA Education Team
Required Action Post Exam
1 Question  |  1 attempt  |  0/1 points to pass
1 Question  |  1 attempt  |  0/1 points to pass After you complete the final exam for ASA processing, this submission step is required in order to receive a certificate of completion depending on your exam results. Allow 24-48 hours for processing.
BV201 Course Certificate
32.40 CPE credits  |  Certificate available
32.40 CPE credits  |  Certificate available