BV101 Basic Fundamentals of Business Valuation

Includes Multiple Live Events. The next is on 08/19/2024 at 10:00 AM (EDT)

Class Date/Time

Monday, August 19, 2024 - Wednesday, August 21, 2024 

10:00am-6:00pm Eastern Standard Time

Class registration will close on Friday, August 16, 2024. 

Registration Includes

  • Access to virtual zoom sessions will be accessible via education dashboard (login required)
  • Electronic student materials*

*All course materials included with your registration are PDF Download Only items made available to students prior to the start of the class and are not for resale or distribution. All downloadable materials are accessible via your education dashboard (login required). Once eMaterials have been posted for download, the class is no longer refundable.

Class Schedule

(All Times are Eastern US)
  • Day 1 - Monday, August 19, 10:00am - 6:00pm 
  • Day 2 - Tuesday, August 20, 10:00am - 6:00pm
  • Day 3 - Wednesday, August 21, 10:00am - 6:00pm

Please note: Partial credit will not be awarded for this offering. Students must participate in all the live session(s) virtually to complete the course and receive full credit. The virtual session(s) will not be recorded and/or made available after class.

Continuing Education (CE) Credit

28.8 ASA CE Instructional Hours

NASBA and Continuing Professional Education (CPE) Credit.

Policies: ASA's Refund and Cancellation Policy and ASA's Complaint Resolution Policy. ASA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website

CPE Credit: Up to (28.8) CPE credits in Specialized Knowledge
Program Level: Fundamental
Delivery Method: Virtual
Prerequisites: None
Advanced Preparation: None
Policies: ASA's Refund and Cancellation Policy and ASA's Complaint Resolution Policy 

Important: This course has not been accepted by any state real property licensing board nor has it been approved for CE credit for state licensing of real property appraisers. The course offers CE credit which may be used toward fulfilling hours for ASA’s reaccreditation program.

Course Description

This three-day, interactive course provides a high-level overview of general business valuation concepts without regard to the specific standard of value or purpose of the valuation.  The course provides a fundamental understanding of the application of valuation approaches and methods to arrive at an opinion of value through the use of a case study and incorporates individual and group classroom exercises to emphasize other important business valuation concepts. Specifically, the course provides a basic overview of the following topics:

  • The Foundation of Business Valuation;
  • Introduction to Business Valuation;
  • Definitions and Terminology;
  • The Valuation Process;
  • Introduction to the Income Approach;
  • Components of a Financial Statement;
  • Adjusting the Financial Statement;
  • Developing Rates of Return;
  • Financial Forecasting;
  • Introduction to the Market Approach;
  • Introduction to the Asset Approach;
  • Discounts and Premiums; and 
  • Reconciliation of Values.
  • Instructional Methods

Instructional Methods

Instructional methods include lectures, discussions, and individual/ group exercises and assignments. 

Course Audience

This course is most beneficial to those interested in pursuing a career in the business valuation profession, those who are new to the business valuation profession, those who are interested in an introductory study in basic concepts of business valuation, and/or users of appraisal reports who wish to gain a better understanding the valuation process.

Learning Level 


Upon completion of this course, students will be able to:

  • Have an understanding of business valuation standards used in the profession.
  • Define the purposes and users of business appraisals. 
  • Learn the definitions of business valuation terms. 
  • Understand the various profitability measurements used in a given business valuation assignment. 
  • Assemble and request the necessary information to perform the business valuation engagement. 
  • Develop discount and capitalization rates and distinguish their use in the two income-based methods. 
  • Prepare normalizing financial adjustments for business valuation purposes. This includes adjusting the income statement and balance sheet. 
  • Apply commonly used models for financial forecasting. 
  • Recognize when to select a method from each of the income, asset or market approaches for a given valuation assignment. 
  • Adjust terms to cash equivalent valuation multiples from the market-based methods. 
  • Understand the application and errors in applying discounts for lack of marketability and control issues. 
  • Complete the course exercise in valuing a dental practice using the information learned over the three-days.


All course materials included with you registration are PDF Download Only items made available to students prior to the start of the class and are not for resale or distribution. All downloadable materials are accessible via your education dashboard (login required). Once eMaterials have been posted for download, the class is no longer refundable.

Accessing eMaterials

eMaterials are provided electronically in PDF format and posted to the class within the education dashboard for all registrants to securely access prior to the start of class. Attendees should come to the class prepared with an electronic or printed copy of all eMaterials to use as a refence during class. PDF course materials are presented in color, are bookmarked, and comment enabled. When opting to print downloadable materials, it is recommended that settings be adjusted to print in black and white (or grayscale) and consider printing double-sided on recycled paper.

Certificate of Completion

A certificate will be available for access/download immediately via your education dashboard once all required post-course components are completed. 

KC Conrad, ASA, BCA

American Business Appraisers, LLC

KC Conrad is a principal in American Business Appraisers, a firm specializing in business valuation, machinery and equipment appraisal services. Since 1994, he has performed valuation services for a variety of businesses and purposes. He has served as an expert witness in litigation matters, spoken at various local and national venues and has had numerous articles published regarding business valuation issues. As an appraiser, he is a member of the American Society of Appraisers (ASA) and has been serving as their Business Valuation Committee Education Chairperson since 2013. As Education Chairperson, he is responsible for overseeing ASA’s business valuation course curriculum and budgeting. He has developed ASA courses and continues to strive for excellence in ASA’s education offerings.


Session 1 - August 19
Zoom Session #1
08/19/2024 at 10:00 AM (EDT)  |  480 minutes
08/19/2024 at 10:00 AM (EDT)  |  480 minutes Join link will be active 10 minutes before the scheduled live event. Once you click on the join link, you will be re-directed to the zoom event and the host will allow you to join shortly. If you experience technical issues joining via the link, we highly recommend to dial-in via a telephone until you are able to troubleshoot your access issue that may be related to personal settings, pop-up blockers, firewall etc. In addition, refreshing or logging off and re-joining typically resolves access issues. Please email if you've exhausted all recommended troubleshooting tips. Thank you.
Session 2 - August 20
Zoom Session #2
08/20/2024 at 10:00 AM (EDT)  |  480 minutes
08/20/2024 at 10:00 AM (EDT)  |  480 minutes
Session 3 - August 21
Zoom Session #3
08/21/2024 at 10:00 AM (EDT)  |  480 minutes
08/21/2024 at 10:00 AM (EDT)  |  480 minutes
Course Wrap-Up
BV101 Course Evaluation
15 Questions
15 Questions We appreciate you taking the time to complete this course evaluation. Your feedback is vital to ASA to provide quality education and courses. Thank you in advance for your valuable feedback as it will continue to help ASA shape future educational initiatives. Sincerely, The ASA Education Team
BV101 Course Certificate
Live Viewing: 28.80 CPE credits and certificate available
Live Viewing: 28.80 CPE credits and certificate available