BV101 Basic Fundamentals of Business Valuation

Includes a Live Event on 12/12/2022 at 10:00 AM (EST)


Session 1
Zoom Session #1
12/12/2022 at 10:00 AM (EST)   |  480 minutes
12/12/2022 at 10:00 AM (EST)   |  480 minutes
Session 2
Zoom Session #2
12/13/2022 at 10:00 AM (EST)   |  480 minutes
12/13/2022 at 10:00 AM (EST)   |  480 minutes
Session 3
Zoom Session #3
12/14/2022 at 10:00 AM (EST)   |  480 minutes
12/14/2022 at 10:00 AM (EST)   |  480 minutes
Course Wrap-Up
BV101 Course Evaluation
15 Questions
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BV101 Course Certificate
Live Viewing: 28.80 CPE credits and certificate available
Live Viewing: 28.80 CPE credits and certificate available

Course Description

This three-day, interactive course provides a high-level overview of general business valuation concepts without regard to the specific standard of value or purpose of the valuation.  The course provides a fundamental understanding of the application of valuation approaches and methods to arrive at an opinion of value through the use of a case study and incorporates individual and group classroom exercises to emphasize other important business valuation concepts. Specifically, the course provides a basic overview of the following topics:

  • The Foundation of Business Valuation;
  • Introduction to Business Valuation;
  • Definitions and Terminology;
  • The Valuation Process;
  • Introduction to the Income Approach;
  • Components of a Financial Statement;
  • Adjusting the Financial Statement;
  • Developing Rates of Return;
  • Financial Forecasting;
  • Introduction to the Market Approach;
  • Introduction to the Asset Approach;
  • Discounts and Premiums; and 
  • Reconciliation of Values.
  • Instructional Methods

Instructional Methods

Instructional methods include lectures, discussions, and individual/ group exercises and assignments. 

Course Audience

This course is most beneficial to those interested in pursuing a career in the business valuation profession, those who are new to the business valuation profession, those who are interested in an introductory study in basic concepts of business valuation, and/or users of appraisal reports who wish to gain a better understanding the valuation process.

Learning Level 


Continuing Education and Contact Hours

28.8 ASA CE Instructional Hours

NASBA and Continuing Professional Education (CPE) Credit

ASA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.  State boards of accountancy have the final authority on the acceptance of individual courses for CPE credit.  Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website

CPE Credit: Up to thirty (28.8) CPE credits in Specialized Knowledge
Program Level: Fundamental
Delivery Method: Only group-live courses are approved for CPE
Prerequisites: None
Advanced Preparation: None
Policies: ASA's Refund and Cancellation Policy and ASA's Complaint Resolution Policy 

KC Conrad, ASA, BCA

American Business Appraisers, LLC

KC Conrad is a principal in American Business Appraisers, a firm specializing in business valuation, machinery and equipment appraisal services. Since 1994, he has performed valuation services for a variety of businesses and purposes. He has served as an expert witness in litigation matters, spoken at various local and national venues and has had numerous articles published regarding business valuation issues. As an appraiser, he is a member of the American Society of Appraisers (ASA) and has been serving as their Business Valuation Committee Education Chairperson since 2013. As Education Chairperson, he is responsible for overseeing ASA’s business valuation course curriculum and budgeting. He has developed ASA courses and continues to strive for excellence in ASA’s education offerings.