AIC23 BV - How the Hypothetical Buyer Assumption is a Determinate of Business Value

Session Description

This session will provide a valuation example of value differences based on the likely buyer. In the acquisition of a going-concern business, the population of buyers with the greatest expected acquisition synergies will set the range of market prices that all potential buyers have to match. The expected acquisition synergies of a population of willing buyers can be strategic, operational, and/or financial. By considering the acquisition synergies of various populations (or categories) of business buyers, the valuation analyst can identify the most likely population of buyers that will establish the fair market.


Kevin M. Zanni, ASA, CEIVTM, CVA, CBA, CFE | Valuation Principal | Miller Cooper & Co., Ltd.

Continuing Education

Review of this session recording will award 1 CE hour. 

CPE credit is not awarded for this pre-recorded offering. 


Session Recording
Open to view video.
Open to view video.
Course Certificate
1.00 CE credit  |  Certificate available
1.00 CE credit  |  Certificate available Open certificate for the option to print.