2024 IAC BV - Valuing the Right of Publicity (ROP) and Name Image and Likeness (NIL)

Session Description

This session will discuss valuing ROP and NIL for individuals who are alive and those that are deceased. We will discuss the valuation methodology used in the valuation of the ROP of Michael Jackson and others. We will address the dynamics of the NCAA decision to allow college athletes to exploit their name and likeness.

Speaker

Jay Fishman, FASA, FRICS | Managing Director | Financial Research Associates
Mark Roesler | Founder, Chairman, CEO | CMG Worldwide

Continuing Education

Review of this session recording will award 1.2 CE hour. 

CPE credit is not awarded for this pre-recorded offering.